Mattel accidentally printed an adult film website on the packaging for its new ‘Wicked’ dolls instead of the film’s actual website

Recall incoming? Stickers over the website? What are the odds these boxes end up being worth anything?’ one person posted

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website. The error gained attention on social media over the weekend,

Mattel appears to have made a “Wicked” mistake with the release of new dolls inspired by the upcoming hit stage play-turned film.

In a statement to TODAY.com, Mattel confirmed the mislabeling. The toy company said it “was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page.”

Retailers are working to remove the dolls from stores, after realising a URL on the toy’s packaging directs customers to a pornographic site.

Mattel may be safe from the Wicked Witch of the West, but it has had to issue a mea culpa to avoid the wrath of angry parents. The toy company said the web address for a pornography company was mistakenly printed on the packaging for dolls tied to the new film “Wicked” instead of the official website for the upcoming Universal Pictures release.

A snafu by Mattel — which accidentally printed the URL for a porn site on packaging for dolls based on Universal Pictures’ “Wicked” movie — has yielded a bonanza of traffic for Wicked Pictures, the adult-entertainment company that actually owns the web address.