“In most cases, it will not be possible for large online platforms to comply with the requirements for valid consent if they confront users only with a binary choice between consenting to processing ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Businesses subject to California's privacy law should avoid collecting more information than necessary to process consumers' requests to reject online ad targeting, the state's privacy agency warned ...

In today’s digital world, people rely on online advertising platforms for critical information such as job opportunities or available housing. But unfortunately, thanks to practices known as “digital ...

Let’s face it—targeted ads can be frustrating, relentless, and seemingly impossible to escape as they trail you across the ...

<a href="http://www.owneriq.com/" target="_blank">OwnerIQ</a>, a Boston firm enabling targeted online banner ads using data about what consumers already own, expects ...

Ads falling short of expectations? The real ROI is hiding in plain sound: creative. New analysis from Cumulus Media Chief Insights Officer Pierre Bouvard proves that the story, not the spreadsheet, ...

Microsoft and Yahoo are selling political campaigns the ability to target voters online with tailored ads using names, Zip codes and other registration information that users provide when they sign up ...