NORWALK, Conn. and DALLAS, Aug. 6, 2025 /PRNewswire/ -- Priceline, the OG of online travel deals, is adding even more reasons to go to your happy place with the arrival of Southwest Airlines ®.

Brett Keller will retire at the end of the year, and chief commercial officer Brigit Zimmerman will succeed him.

Booking Holdings has appointed Brigit Zimmerman as chief executive officer of the online travel company's Priceline unit, effective Jan. 1. She would succeed Brett Keller, who is expected to continue ...

WHY IT RATES: Priceline's CEO for the past decade will continue to aid the travel company in a new role in the first half of 2026.—Patrick Clarke, TravelPulse Senior Editor ...

Brigit Zimmerman has served as Priceline's Chief Commercial Officer since 2022, and has worked closely with current Chief ...