Kimberly-Clark has unveiled what it’s calling a “marketing relaunch” campaign for its Pull-Ups brand of potty-training pants. The campaign, from Publicis Group’s Leo Burnett introduces two new ...

Pull-Ups on Monday (Dec. 16) announced a campaign that represents a marketing relaunch for the brand of training pants marketed by Kimberly-Clark. The effort stars two anthropomorphic characters — the ...

He understands the theory, of course. Ask him where poop goes, and he’ll happily announce “The potty!” In practice, however, it tends to end up in his pants. A few months ago, tired of cleaning up ...