Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...

From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...

The sharpest radio stations aren’t just experimenting anymore, writes Waymark's Hayden Gilmer. They’re using AI to ...

Among growth categories, Retail Outlets–Jewellers registered the highest increase at 24%, followed by Cars at 15%.

Maryland Senate candidate Angela Alsobrooks spent 124% more on radio advertising than opponent Larry Hogan between March and October of this year, according to a Capital News Service analysis of data ...

Quu says that visual advertisements displayed on a radio in a car help drive awareness, consideration and consumer action — particularly among loyal listeners. That’s the result of a study that ...

The Kaine for Virginia campaign launched new radio ads last week to reach a diverse coalition of Virginians. The ads highlight how Sen. Tim Kaine is delivering for Virginia through lowering costs and ...

A guide to recruiting Millennials and Gen Z into radio sales, offering strategies on digital skills, flexibility, and career growth.

Matt Spiegel has great hair. Matt Spiegel reads radio ads for a company that will make you think you can have great hair too. The problem, however, is Spiegel’s hair has not been helped along by the ...

Seeking voice-over actors for outlandish radio commercials. Production states: "Are you ready to bring to life the voice of the next unforgettable, maybe even a little ridiculous, radio commercial ...