Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

Fashion Week will soon take over the metaverse as well as New York City. Tommy Hilfiger plans to put forth a physical show while simultaneously recreating the show on Roblox, with all tangible ...

I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.

The online gaming platform is ubiquitous among tweens, but a popular fashion game has adults — and a few celebrities — paying attention. By Jessica Roy What does it take to become a Top Model? In the ...

The company, which went public earlier this year, has lessons for other internet outfits aiming to attract younger users even as its own audience gets older. By Kellen Browning SAN FRANCISCO — As Dave ...