YouTube TV customers are furious with the ongoing dispute involving the streaming platform and Disney, and every passing day continues to do both parties a tremendous disservice during one of the busiest sports periods of the year.

This is the third time in two months that YouTube TV has faced a contract dispute, but this one has had the largest consumer impact, by far.

Longhorns fans are actually lucky. Thanks to last week's bye, Texas fans with YouTube TV only had to scramble to watch one UT game, instead of two. That is now a thing of the past as the two media giants have ended their feud and signed a carriage deal so all Disney owned channels are back on Google-owned YouTube TV. That includes ESPN and ABC.

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What Happened? Shares of streaming TV platform Roku (NASDAQ: ROKU) fell 5.6% in the morning session after its CEO and Chairman, Anthony J. Wood, sold a significant amount of company stock. According to a regulatory filing,