Axalta’s 2027 Color of the Year is a deep ruby red with a subtle shimmer designed to give cars a more vibrant, jewel-like finish.
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Axalta Coating Systems has selected Redefined, a rich, ruby-red finish with a subtle shimmer, as its latest Global Automotive ...
Ford Motor Company announced this morning that the 2027 F-150 will be available with a broad two-tone exterior paint package ...
"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...