Amazon launched its discount storefront as an answer to the growing popularity of e-commerce companies Shein and Temu.

"Amazon’s online fashion revenues are now behind both Shein and Walmart," the ECDB report said. Haul, Amazon's new economical online retailer, will keep prices capped at $20. However, most of the products will be less than $10. Amazon's press release cited examples of some of these budget-friendly items:

Amazon has rolled out its answer to the discounted, low-cost storefronts of Temu and Shein. The Amazon Haul store, currently available on the mobile app or mobile web browser exclusively, offers similar mass-produced,

The budget service, now in beta, appears to be Amazon's answer to Chinese retail discounters Temu and Shein.

The new storefront will mostly feature products that cost less than $10 and offer free delivery on orders over $25.

Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to take on low-cost retailers Temu and Shein. The online shopping giant unveiled Haul as a mobile-only experience available in its Shopping app for US customers on Wednesday.

Amazon is rolling out a new discount storefront, dubbed Haul, which will offer low-cost products in direct competition with rivals (and Gen Z favorites) Temu and Shein. The Haul store is currently in beta release,

Amazon (NASDAQ:AMZN) is introducing a new section in its shopping app and website called 'Amazon Haul,' featuring products priced $20 and under, to help the e-commerce giant compete with low-cost apps Temu (PDD) and Shein.

Amazon has announced it is launching Haul, a new low-cost storefront that offers products at cheap prices, with most items being under $10. Haul is now available in beta on the Am