The deal allows the youth apparel company to distribute its products through the fast-fashion giant’s platform and diversify its omnichannel strategy.

The new Amazon Haul storefront is expected to feature products under $10 and offer free delivery on orders over $25.

The e-commerce giant had been talking about launching a similar discount store with all items priced under $20. It launched in beta today and is available as a separate tab on the Amazon phone app, titled Haul.