People who buy products marketed to them via email spend a whopping 138% more than people outside the email marketing campaign. With figures like that, email is a channel your business can’t afford to ...

Email marketing can be a boon for business owners, providing one of the most direct ways to communicate with potential customers. "We decided to invest in email first when starting our business ...

Opinions expressed by Entrepreneur contributors are their own. More than 4.3 billion people around the world have an email address, Statista shows. For businesses, email is the predominant ...

Brand marketing is getting more high-tech and experimental, but some of the most reliable tools are also the most simple. Email marketing continues to have significant influence on conversions for ...

In many ways, email marketing is like the redheaded stepchild of online marketing. It just doesn’t come across as sexy as inbound, as flashy as SEO, and neither does it have the viral buzz of content ...

Right now, the ROI of email marketing is huge. In fact, email marketing prompts order values three times as high as those produced by social media. With so many email marketing platforms out there, it ...

CHALFONT, Pa.--(BUSINESS WIRE)--AWeber, a leading provider of powerfully-simple email marketing software for small businesses, today announced the publishing of The 2020 Small Business Email Marketing ...

Tired of seeing that 12.7% open rate attached to your email campaigns? This post is for you. Throughout the last six years as a MailChimp expert, we’ve sent campaigns for all kinds of customers -- ...

Facebook learned that people who had seven friends in the first ten days became engaged users. Twitter, Dropbox, LinkedIn and Zynga found similar indicators, according to Richard Price from ...

Email marketing remains one of the most enduring (and effective) online marketing methods available today. With that in mind, why do so many of us make the same critical blunder over and over again, ...

Consistent, quality communications are essential if you want to see results. The easier your marketing automation platform is to use, the more likely your team is to maintain a regular schedule. Most ...