Add Yahoo as a preferred source to see more of our stories on Google. Tasting the Skittles rainbow is great but oh my god, you have to watch the Skittles rainbow come to life. Seriously. Fact: If you ...

Every June, an increasing number of brands roll out special edition products for LGBTQ Pride Month that are often swathed in garish rainbows, causing a sort of rainbow fatigue in the community. So ...

Much of Skittles advertising is built around the candy's rainbow profile. But to honor the LGBT pride celebrations in London this past weekend, the brand stripped off its colors. "So this is kind of ...

Skittles fans will soon be able to taste one flavor of the rainbow that's been missing in action for quite some time. After eight long years, Lime Skittles are making a much-awaited comeback, and fans ...

In September, Skittles announced its "littlest" innovation with Skittles Littles, a teeny, tiny version of its candy that it promises is more "poppable" than before. "Expanding our portfolio with ...

It's June, and every brand with a brain in its head is trying to capitalize on LGBTQ pride -- even if it stirs up a little useless internet controversy. Take Skittles. For the past two years, the ...

Skittles has temporarily ditched its rainbow theme in favor of an all-white look in the United Kingdom and Germany in order to give LGBT pride celebrations “center stage.” Michelle Green, a ...

For the rest of the May 2009 issue of CRM magazine, please click here. Before March 2009, there probably weren’t too many strong opinions held about Skittles, one of the many brands belonging to candy ...