In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

TEMPO.CO, Jakarta - The government of Sweden has launched an innovative tourism campaign that promotes improvement of mental and physical health through traveling to the country. The campaign called ...

Whenever we feel exhausted, we crave a trip. And many times, we feel relaxed and rejuvenated after coming back from a trip. This clearly indicates that travel has a strong relation with wellness. Do ...

A Swedish woman has been named Ayia Napa’s Tourism Ambassador in recognition of her long-standing loyalty to the resort, having visited the town 34 times.In a statement on Friday, the municipality ...

Visit Sweden unveils a national API (Application Programming Interface), becoming one of the first countries in the world to consolidate its entire tourism offering into a single digital structure.

It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. It’s not all bad for Sweden in the global recession—at least if you’re in the tourism business. New ...