Consumer sentiment about artificial colors and flavors vary, but General Mills played to the natural-loving side back in 2016 ...

The FDA just redefined the term "no artificial colors," now allowing companies to use it on foods containing colors derived from natural sources, as long as they're not petroleum-based. Critics argue ...

Despite our knowledge that whole foods like nutritious vegetables (one of which might even help prevent cancer) are the best choices for human health, the occasional packaged food or beverage is often ...

Feb 27 (Reuters) - Target said on Friday it would sell only cereals made without certified synthetic colors by the end of ‌May, becoming the latest retailer to tighten standards amid a ‌crackdown on ...

Target on Feb. 27 announced it will quickly remove synthetic colors from the cereals it sells. Target said in a statement that it will only sell cereals without artificial coloring come May. The ...

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NEW YORK – Target will stop selling cereals containing synthetic colors by the end of May. The Minneapolis-based discounter said Friday it had been phasing out synthetic colors in cereals for several ...