SHE SERVES: As the Australian Open gets underway in Melbourne this week, German brand Hugo Boss is lobbing its first collection of tennis clothing for women. Around the same time last year ...

starting when lawn tennis skyrocketed in popularity in Victorian-era England as a leisure sport — and a rare one that allowed women, too. “It’s completely elitist because white clothes are ...

offers the Italian word for woman, Donna. "The nucleus is always going to be tennis," Siebert says. "In my humble opinion, if you get tennis clothing right, you will wear it around for everything ...

“We think there is an opportunity for us.” Crafting women's apparel is part of the tennis experience for Psycho Bunny. When debating how to enter the sport, Cesvet says they didn’t want to ...