While tennis fans savour the last matches of the US Open ... The market research firm's data showed sales of women’s tennis apparel spiked 22% in the US between the beginning of the year ...

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Last week, Jannik Sinner received a hero's welcome when he arrived in Turin, Italy. The 23-year-old Italian won his first two Grand Slams this season and has quickly transcended tennis to become a ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Djokovic wears Lacoste apparel on the court (minus his signature ... He has not yet qualified for the 2024 ATP Finals. Tennis fans can follow Sports Illustrated's Serve on SI for all the most ...