MASON, Ohio—As the nation’s dominant purveyor of laundry detergent, Procter & Gamble knows full well that consumers have strong feelings about their wash. Every time P&G pushes out a new product, it ...

The detergent's bag-in-a-box model has some Twitter users concerned that people may try to drink it Social media users are intrigued by — if not exactly impressed with — Tide’s newest introduction.

Dedicated October 25, 2006, at Procter & Gamble headquarters in Cincinnati, Ohio. The description of synthetic detergents as the first big change in soap making in two millennia was hardly an ...

Nobody likes doing laundry, but most of us have to do it. We don't want to waste our time or money with a detergent that doesn't get the job done. When it comes to nasty stains or just ordinary grime, ...

There's a new liquid asset in town. It's blue, it's viscous, and it's versatile: You can pour it in a machine with your clothes, or sell it for pot. Meet the weird and wild world of Tide bandits.

CINCINNATI--(BUSINESS WIRE)--For more than a decade, Tide® has been committed to developing detergents that provide environmental benefits like energy and water savings without compromising on the ...

First-of-its-Kind Technology, Tide evo Delivers a Breakthrough Clean so Powerful, it’s Like Magic CINCINNATI--(BUSINESS WIRE)-- Tide®, America’s #1 trusted laundry detergent brand, continues to ...