Despite TikTok’s explosive growth as a social platform, its performance advertising capabilities have lagged behind. Although TikTok is currently only testing search ads, the move has significant ...

The advertising ecosystem is beginning to comprehend the growing reach and influence of TikTok, but there is still much to be understood about emerging trends, key tactics and best practices for ...

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images into fully generated video ads. These features are designed to simplify and ...

Advertisers who typically use Facebook and Google are seeing more revenue when testing TikTok as the platform charges a lower cost per thousand impressions (CPMs). According to Sensor Tower, the ...

Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the many advertising capabilities ...

Discover how TikTok Search Ads can boost your holiday marketing strategy by targeting high-intent consumers with engaging, intent-driven video ads. TikTok Search Ads allow brands to reach users during ...

Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear. TikTok introduced two new controls to give advertisers more choice ...

Last week, Google started running ads on TikTok that promote several aspects of Google Lens, as well as Hum to Search. The clear goal of these five TikTok videos is to raise awareness about newer ...

TikTok is expanding its investment in e-commerce. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K. and Canada, in partnership with Shopify. The deal allowed ...