NEW YORK—Ampersand has announced the availability of its Total TV Measurement solution for advertisers and agencies. The solution offers brands as well as local advertisers the ability to unify and ...
Although it only accounted for three days of Nielsen’s now regular monthly "Total TV" and streaming share measurement, the Paris Olympics pushed up viewing results significantly over the June (2.5%) ...
Total TV advertising impressions in 2022 from linear, streaming and local programming were down 3.5% versus the year before to 8.0 trillion, according to iSpot.tv. Although impressions dipped for ...
For a third consecutive month, streaming’s share of total TV viewing in the US reached a record high in April, according to Nielsen’s monthly The Gauge report. Time spent streaming accounted for 44.3 ...
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