Owned by WHP Global, it has teamed up with WHSmith to launch a series of Toys 'R' Us shop-in-shops across the country.  After opening dozens of shop-in-shops last year, the next round of Toys 'R' Us openings from WHSmith will start on Saturday,

Toys R Us is making a major return to the UK and will open 37 new locations ahead in time for Christmas. The stores will open in WHSmith outlets every week between September 28 and Christmas.

The new Toys R Us stores from WH Smith will start opening on Saturday, September 28 - you can find a list of the confirmed locations so far below

Toys R Us is to open another 37 new concessions in WHSmith stores before Christmas with three new Toys R Us locations opening every week from September 28 to Christmas. The first 23 new store locations have been announced, starting with Bexleyheath, Eastbourne and Southampton.

WHSmith is expanding its partnership with Toys 'R' Us, as it plans to opening a further 37 shop-in-shops in the coming months, building on its current 39 stores under the tie-up.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)