An outline of a target audience. With the data derived from user profiles, a user persona includes demographics, occupations and other attributes of a target group. A user persona is a composite ...

See user persona. (2) The preferences and current desktop configuration of a user's machine. User profiles enable several users to work on the same computer with their own desktop setup.

The information from the article enables companies to develop and use personas—to give salespeople insight into the specific behaviors, expectations, and motivations of specific users and buyers in ...