In an instance of a mobile relationship leading to more business, Verizon Communications Inc. has tapped AOL's Platform-A unit to manage its online advertising inventory in addition to mobile Web. The ...

In a battle between AT&T and Verizon Wireless that never seems to end, AT&T’s partner Apple now appears to be getting into the mix with two retaliatory iPhone TV ad that air Monday night. The ads ...

Verizon's new ad blocking service is interesting because it shows how telecoms, who are struggling to drive revenue growth as subscribers use text less frequently thanks to the growth of messaging ...

Google says YouTube TV won’t hike prices, despite what the Verizon ad said. The ad promoted YouTube TV for $82.99/month, which caused some confusion. People thought ...

Verizon made some minor adjustments in the latest series of 3G coverage ads, but AT&T is not impressed. AT&T has expanded its initial complaint and request for injunction to include the new ads, and ...

Verizon will begin offering bundles of the ad-supported versions of Netflix and Max – at a significant discount – starting Dec. 7. The offering, which will be available for $10 per month, is available ...

BELLEVUE, Wash.--(BUSINESS WIRE)--If you’ve turned on a TV, radio or seen pretty much any advertising in the universe in the last couple weeks, you can’t have missed Verizon’s “balls” ad in which Big ...

A company that correlates data about users across different websites to share with marketers is using unique IDs inserted by Verizon into mobile Web traffic to recreate tracking cookies that have been ...

Taking on AT&T and the iPhone directly, Verizon's latest TV ad mocks Apple's App Store slogan by comparing its nationwide 3G coverage map with its competitor. Apple's iPhone advertisements have ...

NEW YORK – A TV ad showing a computer-illiterate father getting chided for trying to help his Internet-savvy daughter with her homework has roused the anger of fatherhood activists, who are calling on ...

AT&T has dismissed its lawsuit against Verizon Wireless for running advertisements it claimed confused customers about its 3G network. Marguerite Reardon started as a CNET News reporter in 2004, ...