As 2026 gets underway, many floorcovering marketers are planning their advertising strategies. This often results in a debate ...

When Procter & Gamble cut $200 million from its digital advertising budget in 2017, everyone expected the world's largest advertiser to feel the pain. Instead, something odd happened: nothing. Sales ...

Is advertising the next casualty of the ongoing digital tsunami? For now, advertising looks like the patient who developed an asymptomatic form of cancer without realizing how sick he is. Such ...

Ad tech has one obsession: personalization. More curation, more identity solutions, more signals, more AI-powered everything (creative, targeting, content). All to deliver better ads to people. A ...

The UK’s digital ad market exceeded £40bn in 2025, rising 10% year-on-year, according to IAB UK’s latest Digital Adspend study. Conducted with Oliver Wyman, the study is formed of a census of major UK ...