Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to ...

Laura Youngson didn't expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro and play a high-altitude match. The point of the 2017 game was to ...

“My Hokas give lots of support and are very comfortable.” Athlon Sports aims to feature only the best products and services. We may receive compensation for links to products and services on this ...

Shoe designers have been urged to ditch the “shrink it and pink it” approach to women’s trainers. Despite known biological ...

The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.

The study uncovers how men's shoe designs fail women runners, urging manufacturers to create footwear that meets their ...

Researchers say there is a "critical gap" in the design of running footwear as manufacturers are not taking into account this ...

“The most telling part of our research for me was that many of the women taking part in the study thought that they were ...

For the second time in her career, Tigst Assefa unlaced her running trainers, had a new marathon world record time inscribed on the side and held them up like a prized trophy. The £450 Adidas Adizero ...