While music and design may not seem to go hand in hand at first glance, a giant mile-long xylophone certainly fits the bill for both. After all, it’s likely the only instrument on the planet that can ...

It takes a lot to get attention in the world of ads, especially cell phones, but the DOCOMO Touch Wood SH-08C video has definitely turned a lot of heads lately. To showcase the natural resources that ...

Japanese telecoms giant Docomo has created an enormous forest-based xylophone over which a wooden ball rolls to play a piece of music. Why? To promote the new Touch Wood SH-08C of course. The ...

Wood from a variety of tree types can be used for many different things. Furniture, flooring, musical instruments, houses or paper – all of these can be made from wood. As can other things which we ...

Anatomy of a winner takes us through the key decisions that took a piece of work from good to great–and won the campaign for NTT DoCoMo Touch Wood SH-08C a Golden Lion at Cannes. Here, creative ...

This week in mesmerizing commercials: a three-minute ad for a Japanese cell phone, shot in the woods near Kyushu, Japan. According to the designer, no additional music was added — what you hear is ...

Fellow humans never cease to amaze me. I'd love to have been in that meeting where someone said, "ok look...we build this giant delicate xylophone in the forest that plays the final chorus of Jesu Joy ...

While often viewed as instruments exclusively for children, xylophones are present in orchestras, film scores and even some pop and rock bands. The simplicity that makes them appeal to young people ...

SK Kakraba, a renowned virtuoso on the Ghanaian gyil, a wooden xylophone, will perform with the University of Wyoming Percussion Ensemble Friday, Dec. 2. (SK Kakraba Photo) SK Kakraba, a renowned ...

In this little-seen commercial for DoCoMo, a ball rolls down many wooden boards in a forest, making the melody "Jesu, Joy of Man's Desiring" composed by Johann Sebastian Bach. This commercial's title ...