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Cracker Barrel exec went on to sit on HRC Business Advisory Council

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to change the restaurant chain's workplace culture.

Dems, Gavin Newsom roast new ‘cheap’ Cracker Barrel logo on social media

The Democratic party and California governor joined the backlash against the Southern restaurant chain’s new design.

From gas stations to a controversial logo change: The history of Cracker Barrel in photos

The restaurant chain got its start in 1969 as a roadside stop for sit-down meals. It's since expanded to over 400 locations.
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Cracker Barrel Makeover Blasted As 'Woke' By Conservatives, Petitions Call For Boycott

Cracker Barrel's push to modernize has sparked fierce criticism, as the restaurant chain is the latest brand to be labeled "woke" by conservativesThe Tennessee-based company, known for its rustic country stores and Southern meals,
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Cracker Barrel worked closely with Human Rights Campaign to be more ‘inclusive’

Cracker Barrel’s controversial rebrand is bringing all kinds of information to light, including its commitment to DEI. A report by Fox News indicates that the bed restaurant […]

Cracker Barrel's new look isn't everyone's cup of sweet tea

Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.

Cracker Barrel is chasing woke ideals, not loyal customers: Starbuck

Conservative activist Robby Starbuck says Cracker Barrel's logo redesign and progressive endeavors are "brand destruction 101."
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