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American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.
On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim for one ...
Gap builds on its legacy of dance-driven campaigns with “Better in Denim,” a new fall campaign starring rising global girl ...
Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...
A fall denim campaign centered on, in the words of choreographer Robbie Blue, “celebrating everyone’s differences?” count us ...
The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...
Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...
Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...
Unveiling an updated version of the early 2000s staple Long & Lean jeans, the band performs wearing the latest trends in ...
Although jeans are a wardrobe staple, with ever-changing trend cycles, it can be challenging to keep up with the latest denim ...
Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...
Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.