Ferrari and IBM have announced a new multi-year partnership aimed at improving the experience for fans of the Scuderia. The ...

considering IBM’s other sports sponsorships are with top-shelf properties, including long-standing deals with USTA/U.S. Open, the Masters, Wimbledon and a recent agreement with the Ferrari F1 team.

The partnership aims to use IBM expertise and tools across Ferrari’s digital and on-track fan experiences and engagement.

Italian Formula 1 giant Ferrari has signed a multi-year partnership with the globally renowned technology firm IBM. The deal, ...

IBM (IBM) has entered into a multi-year agreement with Ferrari (RACE) to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most renowned Formula 1 team, ...

Following a title sponsorship deal earlier this year, Ferrari will be bringing another significant sponsor on board from 2025 ...

IBM has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics ...

Ferrari has announced a new exciting partnership, with IBM set to become the Maranello-based outfit's fan engagement and data analytics partner from the 2025 F1 season.

IBM has announced a partnership with Formula 1 team Scuderia Ferrari HP, with plans to develop a mobile app offering a better ...

Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

ARMONK, N.Y., Nov. 7, 2024 /PRNewswire/ -- IBM (NYSE:IBM) today announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics ...