In a landmark fusion of high fashion and elite motorsport, Louis Vuitton has officially joined Formula 1 as an official partner, marking a new era of luxury branding in the sport. This announcement follows the news that parent company Louis Vuitton Moët Hennessy ( a European multinational holding company and conglomerate that specialises in luxury goods) has entered a decade-long Global Partnership with Formula 1,

If you thought Formula 1 fashion was good before, today's news is proof that the pinnacle of motorsport's sartorial endeavors are only just getting started. Nearly four years after Louis Vuitton first entered the world of motorsport when it debuted a Trophy Trunk for the Monaco Grand Prix in 2021,