News

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...
Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.
Cracker Barrel short sellers have had a tough year, and before Thursday lost an estimated $280 million in 2025, according to ...
Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain changes its logo and interior.
When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...
If it ain’t broke, break it. That seems to be the Cracker Barrel motto. The restaurant announced a new creative campaign Aug. 18, including a new logo, debuting “a refreshed look and feel” that ...