Sarah Jessica Parker attended Fendi’s 100th anniversary show during Milan Fashion Week on Wednesday, where she shared her “gratitude” to the label’s artistic director of accessories and menswear, Silvia Venturini Fendi.

At Fendi’s centenary show, Carrie Bradshaw herself was spotted on the frow sporting the bag she propelled to fame.

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Sarah Jessica Parker stunned in a figure-hugging dress paired with an iconic handbag while attending Fendi's Fall/Winter 2025 show during Milan Fashion Week - see pictures.

Sarah Jessica Parker coronated an It bag with just seven words on an episode of Sex and the City that first aired in 2000. "It's not a bag," she corrected a thief in pursuit of the sequined Fendi hanging from her arm, in character as writer Carrie Bradshaw in the season 3 installment titled "What Goes Around Comes Around." "It's a Baguette. "

An accessory icon was born when Sarah Jessica Parker, then playing a young Carrie Bradshaw, muttered the words “It’s not a bag, it’s a baguette” during a 2000 episode of Sex and the City. It’s only fitting that for Fendi’s 100th-anniversary show at Milan Fashion Week tonight,