All types of new beauty and personal care products, from makeup to hair care, are launching in tubes. Why are beauty brands—and consumers—so attracted to tubes? ‘Squeezability,’ product protection, ...

Nearly 60% of Gen Z and Millennial shoppers say they have stopped buying brands that don’t have—or don’t effectively communicate—environmental credentials, ESW reports. ESW’s most recent Global Voices ...

From retro aesthetics to refillable solutions, explore how beauty packaging trends in 2025 blend style, function, and brand storytelling.

Beauty industry experts address accomplishments, challenges, opportunities, & roadblocks—and why collaboration is key to future success. See our Q&A below.

Features Feel-Good Color Packed in Luxe New Shapes From fabulous to functional, packaging will continue to enhance the joy of makeup application. March 3, 2025 ...

Brand Finance recently released its Cosmetics 50 —an annual ranking the world’s most valuable cosmetic companies. L’Oréal tops the list of the world’s most valuable cosmetic companies—followed by ...

From the vibe to the ingredients to the scent—and of course, to the brilliantly colored packaging—this rapidly growing fragrance and skincare brand hits all the right notes. Pick up a jar or bottle of ...

While Innovative Packaging can be defined in numerous ways, from unique gestures to dual features to eye-popping decorative techniques, today the term is almost inextricably entwined with ...

Robyn Rihanna Fenty created her beauty brand based on personally frustrating cosmetic experiences. From the 50 shades of foundation to the out-of-the-norm, soft-hued, angular packaging, the ...

Features Color Cosmetic Packaging That Improves Brand Value Cosmetic packaging market trends range from sustainable components to luxe packs driven by celebs, influencers, TikTok, AI, and 'Screenagers ...

Wet ‘n Wild re-released its SpongeBob Limited-Edition Collection, inspired by late Stephen Hillenburg’s iconic cartoon. SpongeBob, his friends, and the world of Bikini Bottom are coming to life ...

In a world increasingly focused on personal expression and grooming, the fragrance industry stands out, not just for the scents it offers but also for the artistry behind its packaging. The global ...