Here's how the franchise aims to give fans a unique experience at the arena -- and achieve on-ice success -- in order to create generational fandom.

Utah HC defenseman Ian Cole played for the Hurricanes in the 2021-22 season. In 75 games, he scored two goals and 19 points. He also added 83 penalty minutes — the second-highest number of his career. The team lost in game seven of the Conference Semi-Final to the New York Rangers that year.

Believe it or not, The Utah Hockey Club has gotten a dog. Over the next 14-16 months, Archie, a 13-week-old black Labrador Retriever, will undergo basic training and socialization with Utah Hockey Club’s staff, fans and the public. Say hello to #UtahHC ...

Utah Hockey Club has added a new member to its roster. Archie, a 13-week-old black Labrador Retriever, is now the official team dog. The Hockey Club partnered with America’s VetDogs — a national nonprofit providing service dogs to veterans and first responders — to help co-raise Archie who is named after Arches National Park near Moab.

This is Archie, the team dog of the Utah Hockey Club. Archie, who is named after Arches National Park, is a 13-week-old black Labrador retriever and is part of America’s VetDogs Puppy With a Purpose program.