Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW ...

In a power move that signals its serious play for India’s streaming wars, Amazon MX Player showcased its ambitious strategy at its inaugural StreamNext event, rolling out plans for over 100 new shows ...

India, Brazil, Japan, New Zealand and the Netherlands will see advertising added to Prime Video in 2025, joining the U.S., Canada, France, U.K. and Mexico. By Alex Weprin Senior Editor Amazon is ...

Amazon plans to expand advertising on Prime Video to Brazil, India, Japan, the Netherlands and New Zealand in 2025. Executives announced the move Tuesday at the annual Amazon Ads “Unboxed” event in ...

Indian SMBs are already using AI as a growth accelerator, with 89% of marketing leaders expecting it to unlock new business opportunities, reveals Amazon Ads’ new research ...

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat. By Patrick Brzeski Asia Bureau ...

Viewers of the Prime Video streaming platform in India will have to brace for interruptions from advertisements during shows and movies starting next year. The change, already made in Prime’s US ...

Amazon Prime Video's non-skippable ads are coming to India from June 17, but is it actually good value for brands eyeing this new digital real estate? According to experts, even though late to the ...

Amazon Prime Video’s average ad-supported monthly viewers jumped 58% over the past year and a half to 315 million, according to the company. In April 2024, Amazon said it had an average monthly ...