I pity the fool that gets between me and my lunch – but that’s precisely what the server behind the counter did last time I was at my favorite burger joint. As I placed my order, he asked for my phone ...

The landscape of data security and privacy is constantly changing. With a Gartner survey revealing that almost half of organizations with more than 11 marketing channels are increasing first-party ...

As privacy concerns grow, consumers and businesses alike are rethinking how data is collected and used. A cultural shift toward transparency and accountability is paving the way for privacy-first ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

Just 1 in 5 U.S. consumers trust retailers to use their data responsibly, according to a Press Ganey Forsta survey of 2,000 people released Wednesday. However, more than two-thirds of U.S. consumers ...

WASHINGTON, Aug 12 (Reuters) - U.S. consumer prices increased marginally in July, though rising costs for services such as airline fares and some tariff-sensitive goods like household furniture caused ...

A class of consumers sued Amazon.com, Inc. on Wednesday, claiming the technology company secretly tracked and sold their sensitive data without their consent. Plaintiff Felix Kolotinsky brought the ...

Arizona's attorney general is filing a consumer fraud lawsuit against Temu for allegedly stealing private data.

As marketers prepare for the impact of cookie deprecation, there has been a growing interest in zero-party data (ZPD). ZPD is the information consumers willingly and directly share with companies in ...

Utilities that provide natural gas to customers are investing in smart technologies to modernize their infrastructure. These ...