These references have exposed a gap in your understanding of the principles of marketing, a topic that will probably demand more of your time than any other element of your business, next to the ...

These are the three principles that “made over 3,000 brands soar,” and he goes into detail about each one, devoting entire sections of the book to these three principles.

Learn the core principles of good brand marketing and how it can positively demonstrate expertise, authoritativeness and trustworthiness.