Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

Charles Darwin studied apes in the zoo to observe their behaviour and emotions. His book, The Expression of the Emotions in Man and Animals, published in 1872, explores the mental abilities that ...

Many would consider emotions to be a hindrance to decision-making and, therefore, think that they would be better off without them. They may avoid or suppress them, rather than feel, process and ...