From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new ...

Black Friday has become one of the busiest periods in the retail calendar, with advertisers competing for consumers' ...

CAP and ASA continue their work to meet the strategic goal of prioritising protecting vulnerable people. Here we look at ads’ ...

We’re warning parents and carers to be on high alert for online ads promoting baby products that claim to help with colic, reflux, sleep and soothing, after finding ads that promoted potentially ...

As the evenings close in and Autumn approaches, it’s nearly that time of year for bonfires, sparklers, pumpkins, witches and ghouls. But don’t let a complaint about your ad give you a paranormal ...

The ASA has ruled against ads aimed at new and expectant parents. In particular, marketers should take care to ensure that ...

With International Day of Older People on 1 October, we take the opportunity to celebrate older people, but ask “is UK advertising doing the same?”.

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

Advertising Guidance is formal CAP and BCAP guidance on the application of the Advertising Codes in specific sectors or on particular subjects. These can be used in conjunction with the AdviceOnline ...

Who do the UK ad rules apply to? The UK advertising rules (known as the ‘CAP Code’ and ‘BCAP Code’), apply to businesses based in the UK and everyone who markets or advertises their business in ‘UK ...

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.