Done right, using AI can allow us to finally have the room to focus on the stuff we are tempted to push back. If a grad's ...
In today’s Digest, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching S$113bn (£66.74bn), and YouTube putting original content first in its Shorts ...
DAIVID, the creative and media intelligence engine, today (6th October, 2026) launched MoodBoost, a new solution that can ...
On brand awareness, 3D motion delivered a 67% uplift compared with static creative, while full motion and limited motion each ...
DV and OpenAI are also developing a brand suitability evaluation pilot designed to enable independent partners to collaborate with OpenAI to assess and help inform brand suitability policies and ...
In today’s Digest, we discuss Apple moving to block hundreds of programmatic data firms, Skydance uniting Paramount and ...
Developed for a luxury watch brand, the display campaign used PubMatic’s AgenticOS platform to reach high-net-worth audiences ...
"What excites us is the impact this has on the CTV business as a whole: our platform sharpens the workflows that matter most, speed, inventory visibility, and access for advertisers, with AI at the ...
In today’s Digest, we discuss McDonald’s betting on a USD$1bn (£750m) ad business as it joins the commerce-media gold rush, ...
OpenAI is also expanding its advertising footprint, rolling out ChatGPT Ads across seven new markets in Southeast Asia and ...
In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data ...
In today’s Digest, we discuss UK digital ad spend in H1 surpassing the whole of 2020, Shein’s profit plunging 67% as costs ...