Former Global and Virgin Media marketer Cilesta Van Doorn will serve as managing director of group brand, after joining BT in ...

Describing sport as a “profound way to connect”, CMO Nina Bibby believes sponsors should push boundaries and appreciate it ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Some 85% of people who engaged with Lego’s recent F1 partnership were new to the brand, explains strategy boss Claire Miller.

As the deadline returns to decide on TikTok’s US fate, brands and analysts discuss the new social media landscape and what a ...

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

Burger King believes “creative bravery” will help the brand navigate new ad rules for ‘less healthy’ food coming into force in October.

For the third year running, social media trumps knowledge of AI and performance marketing as the most overrated skill, data ...

Michelle Spillane, managing director of marketing at Paddy Power, highlights the crucial role of data in shaping decisions ...

Working with pregnancy charity Tommy’s, Mamas & Papas “flipped the KPIs” on its app from driving sales to building community, ...

Josh Line fills the role which has been vacant since October after former CMO Tressie Lieberman left Yahoo to become ...

I’m not a fan of hyperbole, but I think it’s pretty fair to say that in 2025, masculinity is at a cultural crossroads in the ...