Where they stand now. When Elon Musk bought Twitter in 2022, a parade of new platforms emerged. Threads brought Meta’s ...
Plus: Liquid Death sells its brand voice; Prada appeals to the elite with luxury events. Eli Lilly is facing criticism over ...
Stephanie Nivinskus is principal, Ragan’s Center for AI Strategy. Brad, a Gen X executive, thinks the Copilot rollout is going well. Then he learns that Emma, a 24-year-old marketing coordinator, and ...
Interest in women’s basketball has soared, driven by record WNBA and college viewership. Building on that momentum, WNBA stars Breanna Stewart and Napheesa Collier launched Unrivaled, a player-run ...
When Cracker Barrel rolled out a new logo last fall, the backlash appeared instant and overwhelming. Within days, the restaurant chain was working to contain what looked like a full-blown reputational ...
Plus: McDonald’s AI pricing raises franchisee concern; Twitch CEO explains how AI helps determine brand pairings. Six Flags ...
Plus: Trump, tech leaders try to rebrand AI as ‘super intelligence’; Nike ties job cuts to bigger turnaround. Amazon is ...
Newsrooms today are smaller and reporters are covering more subjects they don’t know extremely well. But this could actually ...
There are times when your organization will have to turn down a media request. Michael Perry, a vice president of external communications for the E.W. Scripps Company, noted that reporters typically ...
Headlines on the merger of Omnicom Group and Interpublic Group tout that it will become the largest advertising company in the world. Which is true. But by combining forces, the two megacorps will ...
Laura Lorenzetti, executive editor at LinkedIn News, sits at the intersection of editorial storytelling and platform strategy. A former journalist at CNN, CNBC and TheStreet, she now helps shape how ...
For decades, internal communicators have approached their work with the mindset of a publisher. We live in our editorial calendars. We polish newsletters. We hit ‘send’ on time and call it a win. We ...
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