In a new opinion piece for Ad Age, Carina Collins, Associate Strategist at tms, explores how the rise of micro-influencers ...
McDonald’s is forming an exciting and unlikely partnership for its latest Happy Meal by bringing together the worlds of ...
Launching on September 29, Monopoly Golden Edition arrives to McDonald’s Canada*. As lead agency, tms partnered with McDonald’s to put a shiny, new spin on a game Canadians know and love. Geared ...
To turn transactional rewards into meaningful loyalty, brands need to give as good as they get: making membership feel reciprocal and fair, choosing partnerships that genuinely add value, and adding a ...
Our embedded packaging agency, Boxer Brand Design, created custom packaging which draws off the campaigns’ theme of surprises by featuring a treasure chest tuck box. The toy’s packaging was cleverly ...
We were proud to lead the strategy and execution of “The Masked Singer” Happy Meal® at McDonald’s in the United States, Canada (CA), the United Kingdom (UK), and the Republic of Ireland(ROI). The ...
In our fast-paced, hyper-digital world, heritage is an appealing anchor for consumers who are craving authenticity and stability. But that doesn’t mean brands should be stuck in the past. From legacy ...
Avoiding alcohol, shunning nightclubs, anxiety levels at an all-time high – the picture often painted about Gen Z is that they’re having zero fun. But do today’s youth really deserve their ‘puriteen’ ...
We’re excited to have partnered with MSCHF and Hypebeast on behalf of Samsung for this one-of-a-kind campaign to introduce the new Galaxy Ring – an innovative wearable that seamlessly blends ...
McDonald’s Worldwide Convention 2026 brought together franchisees, suppliers, and partners from across the globe for a week of collaboration, innovation, and celebration. Throughout the week, tms ...
In collaboration with our parent company HAVI, tms hosted an inaugural Artificial Intelligence (AI) Summit at our Chicago Headquarters, offering insights into use cases and growth opportunities for ...
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