Adidas SPZL and C.P. Company are commemorating their 10th-anniversary partnership with a new collection that attributes ...

Smith was dominant as a freshman at Ontario Christian, as she was named the 2023-2024 Girls Basketball MaxPreps National ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Starbucks brews up festive cheer with a stop-motion short. / Credit: Starbucks Every week, The Drum picks the top global ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Liverpool are set to partner with Adidas as their kit suppliers from next season, bringing an end to the current association ...

The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The ...

Meme cryptocurrency Dogecoin (CRYPTO: DOGE) is soaring in price and valuation, up more than 80% in the past week and setting ...