How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
How Adidas's Misstep With Michael Jordan Made Nike a Household Name
Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...
Patrick Mahomes steals the show from the stands in Colorado's win over Texas Tech
Patrick Mahomes, the legendary Kansas City Chiefs quarterback, 'made an appearance' at Jones AT&T Stadium to support the Texas Tech Red Raiders as they took on the Colorado Buffalo ...
Texas Tech's Patrick Mahomes Jerseys Get Blunt Reviews From Fans
With Mahomes’ collaboration with Adidas, the Red Raiders’ jersey featured the three-time Super Bowl MVP’s famous "Gladiator" ...
Cleveland Cavaliers Unveil 2024-25 Nike NBA City Edition Uniform Design Inspired by the Cleveland Museum of Art
The Cleveland Cavaliers have unveiled their 2024-25 Nike NBA City Edition uniform, a wearable canvas celebrating Cleveland’s ...
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An All Black Nike Dunk Low "What The Duck" Is Coming Soon
This design includes football uniform inspired details in a sleek all-black style, strengthening the school's solid ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...
Sports, fashion and femininity join forces for a culture-defining ménage à trois
This year, between Zendaya’s tennis-themed premiere looks for the hit summer blockbuster Challengers, and the Paris Olympics, ...
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Bayern Munich home kit design for 2025-26 season leaked
Bundesliga giants Bayern Munich's home jersey design for the upcoming 2025-26 season has been leaked. Check out the leaked ...