Amazon has a huge 90-second commercial for the Super Bowl that will be focused on its Alexa devices. But knowing that the ...

Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user. I've been reviewing beta Alexa Plus over the past year and found the AI upgrade to ...

In the new Super Bowl ad, Chris Hemsworth meets playful Alexa. The commercial starts with Hemsworth walking in to see Pataky casually chatting with Alexa+. He instantly assumes the AI has bad ...

Amazon is giving its advertising business an AI overhaul, replacing its long-running Amazon Ad Console with a new agent-powered platform while giving brands a greater say in how their products are ...

Amazon is pressing a federal judge to dismiss a lawsuit claiming that the company wrongly uses voice recordings captured by Alexa to target ads. In papers filed Friday, Amazon argues that the ...

Amazon’s Alexa could soon start pitching you more than just the weather. According to reporting by Mashable from Amazon’s July 31 second-quarter earnings call, the company is considering adding ads to ...

Amazon is adding 15-second autoplay video ads to Alexa+ Echo Shows, expanding Amazon DSP inventory across the US, UK, and Germany.