This is according to MacRumors, which cited a source allegedly familiar with an Apple iPhone ad in the making, which references some of the new features.

Apple is set to launch the iPhone 17 Pro and Pro Max with significant upgrades this September. Anticipated features include a lighter aluminium frame, matte anti-reflective display, and a sleeker Dynamic Island.

The new app would take on the likes of Halide and Filmic Pro, available on the App Store. The tipster says that this app may arrive as an update to the Final Cut Camera app that Apple already makes, though presumably it would come preinstalled.