the George at Asda brand has joined forces with specialist wholesaler Preloved Vintage Kilo. The move comes after Asda launched a scheme encouraging customers to take unwanted clothes back to stores.

George at Asda has launched its new activewear brand Gym Locker nationwide, following a trial in 2024. The collection offers ...

A "gorgeous" quarter-zip fleece from George at Asda is quickly flying off the shelves after being showcased on Instagram. The supermarket's in-house brand has amassed many loyal fans over the years, ...

Asda has promoted Liz Evans, managing director of George, to the role of chief commercial officer of non-food and retail, in ...

The George line has long been a favourite of mine, from collaborations with iconic brands like Roksanda to staple, affordable ...