The supermarket has axed Star Products - which pay shoppers 10% cashback of the price of the item - from its Asda Reward app ...

Asda became the first UK supermarket to price match both Aldi and Lidl across hundreds of everyday items. As a result of ...

The supermarket has axed Star Products from its Asda Rewards scheme, with customers slamming the change by saying there is ...

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

Asda is set to reduce the price of products across stores as part of a huge Rollback, it has been reported. It comes as CEO ...

The supermarket has updated its customers to confirm that Scottish stores in the worst affected regions will remain closed ...

Asda is welcoming back David Lepley to the supermarket as its chief supply chain officer, to lead its food and general ...