Abstract: With the widespread use of targeted advertising business to precisely find potential customers, the cooperation between enterprises and advertisers is very common. However, the advertiser is ...

I expected the dark-themed landing page to lose. Everything I knew about conversion optimization said the light background should win. Light themes are standard for B2B lead generation pages because ...

LinkedIn is rolling out new ad tools that help you boost brand awareness, personalize your messages, and speed up creative work so you can reach potential buyers earlier in the funnel. What’s new.

Advertising spending will grow more than predicted in 2025 because tariffs didn’t take as big a bite as expected and AI provided a boost, according to a new forecast from media investment group WPP ...

In B2B marketing, even the most qualified leads can get stuck in long decision cycles. From complex approval chains to cautious stakeholders, turning interest into action takes both strategy and ...