Badges and logos are supposed to be simple symbols or graphics that are meant to represent something else, and in the ...

The logos that represent car brands and models often act as a proxy for an otherwise ever-evolving and amorphous concept, so ...

While it makes sense that Audi is leaning into its EV partnership with SAIC in order to specifically target the Chinese ...

The news: Audi has just launched a new EV brand in China, and the company is making a bold branding move to set the vehicles ...

"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...

The new EV series will be tailored for the Chinese market, utilising local suppliers and technologies to tap into a growing ...

The point can only be to replace one brand with the other, independently of the excuses German executives may try to find.

Jaguar sold its last new car yesterday, as it winds down operations building petrol and diesel engined models and starts work ...

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Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital ...

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...

AUDI, the offspring brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi ...